Privacy Policy for LinkWhip
1. Introduction
At LinkWhip (“we,” “us,” or “our”), accessible via linkwhip.com, we are fully committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We adopt a privacy-centric mindset in the development and operation of our services and are committed to lawful and transparent data processing.
2. Scope of this Policy and Data Controller
This Privacy Policy applies to all users of our website and services accessible at linkwhip.com. For the purposes of applicable data protection laws, LinkWhip is the “data controller” responsible for processing your personal data.
This policy governs all processing of personal data performed by LinkWhip, whether the data is gathered via our website, through customer interactions, through third-party integrations, or through other channels. If you have any questions regarding this Privacy Policy or our data practices, you may reach out to us at [email protected].
3. Categories of Data Processed
We collect various categories of personal data, either directly from you or automatically through your use of our website and services. These categories include:
a. Usage Data: Information such as IP address, browser type and version, time zone setting, operating system, referring URLs, length of visits, page interaction information, and other diagnostic data collected about how you access and use our services.
b. Account Data: Information you provide upon creating an account, such as full name, email address, mailing address, and telephone number.
c. Profile Data: Details such as user preferences, purchase history, behavioral data on how you interact with content, and other profile-related information.
d. Communication Data: Records of customer support requests, feedback submitted via forms, interactions through emails or chat systems, and contact history.
e. Technical Data: Device-specific information including device model, operating system, device identifiers, and system configuration data.
f. Transaction Data: Details about payments and transactions including billing address, payment method, and receipt or delivery information.
g. Preference Data: Preferences for marketing communications, interests in specific products or services, and opt-in or opt-out records.
4. Legal Bases for Processing
LinkWhip processes your personal data on the following lawful bases, in compliance with the GDPR and CCPA:
– Contractual Necessity: When processing is necessary to fulfill a contract with you or to take steps at your request prior to entering into such a contract.
– Legitimate Interests: When processing is necessary to pursue our legitimate business interests, provided these interests are not overridden by your fundamental rights and freedoms.
– Consent: Where required by law, we will obtain your explicit consent before collecting or processing your data, particularly for marketing or analytics.
– Legal Obligations: When processing is required to comply with legal or regulatory obligations to which we are subject.
5. Your Rights
As a data subject under the GDPR and CCPA, you are entitled to the following rights with respect to your personal data:
– Right to Access: Obtain confirmation of whether we process your personal data and, if so, request a copy of that data.
– Right to Rectification: Request correction of inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your personal data, subject to legal retention obligations.
– Right to Restrict Processing: Request limitations on how we process your data under certain circumstances.
– Right to Data Portability: Obtain your personal data in a structured, commonly used, and machine-readable format and have it transmitted to another controller where technically feasible.
– Right to Object: Object to processing based on legitimate interests or direct marketing purposes.
To exercise any of the above rights, please contact us via [email protected].
6. Security Measures
We implement a comprehensive and layered approach to data security designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
– Data encryption during transmission and at rest
– Strict access control protocols
– Routine data backups and disaster recovery strategies
– Ongoing employee training and awareness on data protection
We regularly review and enhance our security practices to ensure that your data is protected with the utmost diligence.
7. International Data Transfers
If we transfer your personal data outside of the jurisdiction in which it was collected (e.g., to another country or region), we will ensure such transfers comply with applicable privacy laws.
For transfers from the European Economic Area (EEA), we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or transfer frameworks that ensure an adequate level of data protection.
8. Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which the data was collected, including:
– Usage & Technical Data: Up to 12 months from collection unless retained longer for analytics or security purposes.
– Account & Profile Data: For as long as your account remains active and for a reasonable period thereafter to comply with legal obligations.
– Transaction Data: Generally retained for up to 7 years for tax and audit compliance.
– Communication Data: Retained for up to 2 years following the closure of the communication thread or resolution of the relevant issue.
– Preference Data: Maintained until you revoke consent or update your preferences.
9. Cookie Policy
linkwhip.com uses cookies and similar tracking technologies to enhance user experience. Cookies are categorized as:
– Essential Cookies: Necessary for site functionality and cannot be disabled.
– Functional Cookies: Enable personalization and improved performance.
– Analytics Cookies: Help us understand user behavior and optimize the website.
– Performance Cookies: Assess website and system performance improvements.
We may combine cookie data with other personal data we collect to better understand usage patterns and deliver relevant content.
10. Cookie Management and Compliance
You may manage or withdraw your cookie preferences at any time through the cookie consent banner accessible on the website. Additionally, browser settings may allow you to block or delete cookies. Please note that disabling certain cookies may affect the site’s functionality.
We ensure that our cookie policy complies with both GDPR (requiring informed and explicit consent) and CCPA (offering clear opt-out mechanisms from the sale or sharing of data).
11. Children’s Data Protection
Our website and services are not intended for children under the age of 13. We do not knowingly collect or solicit personal data from anyone under 13 years of age. If we become aware that we have collected personal data from a child under that age without verified parental consent, we will promptly delete such information.
12. Policy Updates
We reserve the right to modify this Privacy Policy at any time to reflect changes in legal requirements or business practices. All updates will be posted on this page. Where the changes are material, we will provide appropriate notice in accordance with applicable law, which may include sending an email to you or displaying a prominent notice on linkwhip.com.
Your continued use of our website and services following such updates constitutes your acceptance of the revised policy.
13. Contact Information
If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, you are encouraged to contact us:
Email: [email protected]
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We value your trust and are committed to protecting your privacy in full compliance with all applicable data protection laws. Please do not hesitate to reach out to [email protected] with any privacy-related concerns or questions.