Privacy Policy – Linkwhip.com
1. Introduction
At Linkwhip.com, we are firmly committed to safeguarding the privacy and protection of your personal data. This Privacy Policy outlines our practices regarding the collection, use, storage, and sharing of your information. We prioritize data security and transparency, particularly with respect to your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to personal data collected through Linkwhip.com (the “Site”) and any services, features, or communications provided by us. Linkwhip.com acts as the “Data Controller” under GDPR and as the “Business” under CCPA for personal data collected through the Site unless otherwise specified.
By accessing or using the Site, you acknowledge and agree to the terms of this Privacy Policy. For any questions or concerns, you may contact us at [email protected].
3. Categories of Data We Process
We may collect and process the following categories of personal data:
– Usage Data:
Includes information about how you use the Site, such as browser type/version, IP address, referring URL, session duration, activity logs, access dates/times, and pages viewed.
– Account Data:
Includes identifiers such as full name, email address, mailing address, phone number, username, and password (if applicable to your use of our services).
– Profile Data:
Includes details related to your user profile such as interests, purchase history, browsing behavior, saved settings, and user-generated content.
– Communication Data:
Includes records of any communications exchanged between you and us, including support inquiries, chat logs, emails, and other contact records.
– Technical Data:
Includes device type, operating system, screen resolution, system configurations, and technical diagnostics related to website performance.
– Transaction Data:
Includes billing and payment data (where applicable), order details, payment method, delivery information, and tax status.
– Preference Data:
Includes your selections regarding marketing and communication preferences, subscription options, and opt-in/opt-out status.
4. Legal Bases for Processing Personal Data
We rely on the following legal bases when processing your personal data under GDPR:
– Consent: Provided explicitly by you when opting in to receive marketing communications or consenting to cookies.
– Contractual Obligation: When processing is necessary to fulfill a contract with you, such as delivering a purchased product or service.
– Legal Obligation: When required to comply with a legal responsibility or court requirement.
– Legitimate Interest: When we process data to improve the Site’s functionality, prevent fraud, or perform internal analysis, provided that such interests are not overridden by your rights and freedoms.
Under CCPA, we may collect and process your data for “business purposes,” as defined under the statute, and do not “sell” your personal data as defined therein.
5. Your Rights
Subject to applicable law, you may have the following rights regarding your personal data:
– Right of Access: Request confirmation of whether we process your personal data and obtain a copy thereof.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure (“Right to Be Forgotten”): Request deletion of your personal data where applicable.
– Right to Restriction of Processing: Request a restriction on processing of your personal data under specific circumstances.
– Right to Data Portability: Receive personal data you have provided to us in a structured, commonly used, and machine-readable format.
– Right to Object: Object to certain types of data processing, such as direct marketing.
– Right to Opt-Out (CCPA): California residents may opt-out of the “sale” of personal data, however, Linkwhip.com does not sell personal data under the CCPA definition.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We implement a range of security measures to protect your personal information, including:
– Encryption protocols (TLS/SSL) for all data transmissions.
– Access control mechanisms and multi-factor authentication.
– Regular data backup processes with secure storage.
– Employee data protection training and role-based access policies.
– Ongoing vulnerability monitoring and remediation processes.
While we take reasonable steps to safeguard your information, no system can be entirely secure. We encourage users to practice safe computing habits.
7. International Data Transfers
Personal information collected via Linkwhip.com may be transferred to and stored in jurisdictions outside your country, including the United States. When such transfers occur, we take appropriate measures to ensure compliance with applicable data protection regulations. If data is transferred from the European Economic Area (EEA), we use Standard Contractual Clauses and other legally acceptable mechanisms.
8. Data Retention
We retain your data only as long as necessary for the purposes for which it was collected. Specific retention periods include:
– Usage Data: Retained for up to 12 months for analytics and system optimization.
– Account and Profile Data: Retained as long as your account is active and for at least 24 months thereafter for legal and administrative purposes.
– Communication Data: Retained for up to 36 months for support and quality assurance.
– Transaction Data: Retained for at least 7 years in compliance with financial recordkeeping laws.
– Preference and Technical Data: Retained for 12–24 months depending on user interaction and service lifecycle.
Upon expiration of retention periods, data is securely deleted or anonymized for statistical use.
9. Cookie Policy
We use cookies and similar technologies to enhance user experience, provide necessary functionality, and analyze site performance. Cookies we may use include:
– Essential Cookies: Necessary for proper operation, security, and access controls.
– Functional Cookies: Enable enhanced features like saving preferences or remembering login states.
– Analytics Cookies: Help us understand user interaction to improve the Site (e.g., Google Analytics).
– Performance Cookies: Monitor website performance and ensure fast, responsive service.
10. Cookie Management and Compliance
In accordance with GDPR and CCPA, we give you control over cookie preferences. Upon visiting Linkwhip.com, you are presented with a cookie consent mechanism allowing you to:
– Accept or reject non-essential cookies.
– Modify your preferences at any time through the cookie banner or privacy settings on the Site.
– Use “Do Not Track” settings or browser-based cookie management tools.
We honor these preferences and avoid tracking where not permitted.
11. Protection of Children’s Data
We do not knowingly collect or solicit personal data from individuals under 13 years of age, nor do we knowingly allow such individuals to use our services. If you are under 13, do not provide us with personal data. If we discover that we have inadvertently collected data from a child under 13, we will delete it promptly. Parents or guardians who become aware that their child has provided us data may contact us at [email protected] to request removal.
12. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or the law. Material changes will be communicated via the Site or via direct means such as email, where appropriate. Continued use of Linkwhip.com constitutes acceptance of any changes.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact us:
Email: [email protected]
We are committed to full compliance with applicable privacy laws and to ensuring transparency and protection of your information. For any concerns about data handling practices, we encourage you to reach out using the contact details above.